Sterling Supergroup adds its strength to FWD's sector representation

Sterling Supergroup, which represents 38 foodservice wholesalers and distributes the Sterling Caterers Essentials brand, has joined FWD. The Federation now has eight buying groups among its membership with the total number of wholesalers represented now standing at 568.

Sterling is a members’ buying co-operative of delivered wholesalers which collectively turnover of almost £400m. Many of the members are family-owned businesses and supply a full range of ambient, frozen, fresh and chilled foods and non-foods to thousands of catering outlets across the UK.The not-for-profit group’s central office organises a spring show in March and an annual conference and exhibition in September.

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