FWD's message to suppliers: Re-evaluate wholesale and invest for growth

Members of the FWD had a clear message for brand owners and suppliers this week; join us in investing in the wholesale channel, and grow your product sales along with our 400,000 retail and foodservice customers.

At The Whole Story, the Federation's annual conference, FWD chief executive James Bielby told the 240 delegates that growth in convenience retail and in out-of-home dining, along with the gradual economic recovery and an increase in local shopping, was creating ideal conditions for smaller, independent businesses and the wholesalers who supply and support them.

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