The wholesale route to market is a unique challenge and opportunity for brand owners. Influencing 400,000 points of sale requires a specific approach, but the return rewards the investment.
FWD's How to Win in Marketing to Wholesale session looks at successful initiatives which have driven NPD and promotions through wholesale to the retailer or caterer, and on to the consumer. We look at the goals of wholesalers and their customers, and explore the most efficient and effective ways to ensure your brands are at the front of their minds.
Next Session: September 27, Costco Watford 10.00am - 2.00pm
Engaging wholesalers and their customers
What works online, in print and in depot
Customer feedback - what influences purchasing decisions
Successful supplier / wholesaler partnerships and plans
New research - how chefs and catering managers shop online
Meet the media - journalists reveal what they look for in a release
Meet the members - FWD wholesalers give advice on working with the channel
Introduction to Costco and how to get a listing
Tour of the warehouse and lunchread more