Supporting SMEs

Supporting SMEs

Members of the FWD provide a range of services to their customers which go far beyond distribution. The relationship between wholesalers and their independent business customers is a partnership – wholesalers share their experience of working with thousands of similar businesses, while adapting their offer to recognise that every single customer is different.

Through their Business Development Managers, wholesalers ensure even the smallest businesses have access to a tailor-made package of support and advice.



Services provided by wholesalers include: 

  • Sales and data technology
  • Retail clubs
  • Point of sale materials
  • Display equipment
  • Store layouts and fascias
  • Business advice
  • Energy and waste management
  • Best-sellers data
  • Merchandising plans
  • Menu advice
  • Nutritional information
  • Credit and banking facilities


We asked some of our retail and foodservice customers to talk about their businesses and the service they get from wholesalers and suppliers:




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About Foodservice Distribution

About FWD

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