Improving consumer choice

Improving Consumer Choice

Through their partnership with over 400,000 SMEs, FWD members provide the public with diversity, quality and convenience in their choice of places to shop and eat. In city centres, high streets, residential neighbourhoods and rural villages, wholesalers help entrepreneurial small businesses provide the perfect mix of products and service for every location and every community.

Businesses supported by FWD members include:

  • Convenience stores
  • Newsagents
  • Tobacconists
  • Bars
  • Hotels
  • Pubs
  • Schools
  • Farm Shops
  • Off Licences
  • Supermarkets
  • Coffee Shops
  • Post Offices
  • Hospitals
  • Prisons
  • Takeaways
  • Confectioners
  • Frozen Food Specialists
  • Butchers
  • Bakeries
  • Cafes
  • Staff Canteens
  • Sandwich Bars
  • Hospitals
  • Restaurants


Here customers and staff talk about the service small business owners get from their local cash and carry depot:


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About Foodservice Distribution

About FWD

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Walk the aisles of any cash and carry or distribution centre and you’ll very quickly get a feel for how important the soft drinks category is for wholesale. It’s the ultimate