Bringing Wholesale Together

FWD is the hub of a diverse industry which distributes food, drink and associated products to hundreds of thousands of small businesses. We are the link between the product suppliers and the retailer or caterer, helping to ensure that the distribution chain flows smoothly. Our aim is to bring the supply chain together for mutual benefit, and to give consumers choice, convenience and quality at a competitive price.

This co-operation promotes better understanding between stakeholders by exploring the needs of each, finding ways to share knowledge, improve operational efficiency, and work together towards the ultimate goal of providing an excellent offer to shoppers and diners.


Events Calendar



Related Content

Latest News

03/11/2016 - National Recognition for FWD apprentices and trainees

14/10/2016 - The best bet for the biggest brands

22/09/2016 - FWD to chair Arena Brexit panel

08/06/2016 - Team Wholesale takes the pitch for a match not to miss


Why we’ve fought to change the law on how we sell alcohol

After the end of this month all trade buyers of duty-paid alcohol will have to check they are buying from a registered wholesaler. It’s the first time that the supply chain of beers