FWD Gold Medals



The 2017 Gold Medal awards will be presented on November 30 at Old Billingsgate, London. We're now taking table bookings. Entries for the wholesaler and Supplier awards are now open.

 Gold Medals for Suppliers

Nominations for Supplier Awards are made by FWD member wholesalers. If you're a brand owner and would like your products, services and innovations  to be voted for in the supplier categories, you will need to persuade an FWD member to nominate them for you. Nominations must be submitted by September 15th. Here's the nomination form - good luck!

The Young Supplier of the Year award is open to anyone below the age of 35 who works for an FWD Associate Member and makes an outstanding contribution to the channel and its customer base. The entry form is here and entries must be received by September 15. 

 Gold Medals for Wholesalers - click the icons for entry forms

See below for some notes on entering

Young Wholesaler of the Year


To be awarded to the executive, manager or director under the age of 35 in an FWD member company, who has made a significant contribution to the business progress of his or her company during the twelve months up to July 2017. The award covers delivered retail and catering and cash and carry. Wholesalers may nominate members of their own team.

Telesales Executive


To be awarded to an individual withoutstanding customer relationships, product knowledge, understanding of customers’ needs, call handling skills, and contribution to their telesales team


Customer Support

To be awarded to an individual within an FWD member company (cash and carry or delivered wholesaler) who has achieved signi cant business growth and driven loyalty among retail and/or foodservice customers, via field sales, business development initiatives or face-to-face relationship building. This category is not open to business owners or directors.


Digital Innovation


To be awarded to the wholesaler which has introduced the most effective digital strategy or innovation to reduce costs, improve efficiency or grow sales though customer engagement.


Wholesaler Service



To be awarded to the FWD member company, cash and carry or delivered wholesaler or buying group, in recognition of the implementation of improved customer service in terms of business advice to retailers or caterers, store standards, customer education and overall understanding of the needs of the retailer or caterer. Two medals will be awarded, one for service to retailers and the second for service to caterers.









Delivered Depot Manager


To be awarded to the depot manager who has demonstrated management skills and commitment, making a significant contribution to sales performance in retail or catering markets, or both.



Cash and Carry Manager


To be awarded to the cash and carry manager who has demonstrated customer relations and management skills during the year to July 2017, with significant sales performance.




Depot Team


To be awarded to the cash and carry or delivered depot team whose collective contribution has lifted turnover, pro ts and customer satisfaction, with evidence of growth across a range of categories, winning promotions, extended range and customer service, and commitment to excellence throughout the depot.



Depot Team Member


To be awarded to the cash & carry or delivered wholesale employee who has demonstrated outstanding ef ciency gains, staff development, customer service or all-round excellence, contributing to improved sales performance for their depot. This category is not open to business owners or directors.


Wholesale Driver


To be awarded to the delivery driver who has demonstrated dedication and all-round excellence in the course of their duties, delivering outstanding customer service at all times.



Green wholesaler of the year

This award, judged for FWD by The Carbon Trust, goes to the FWD member which has made the most effective contribution to reducing its environmental impact in the year to July 2017, including but not limited to:

  • Carbon reduction

  • Waste prevention

  • Resource efficiency

  • Sustainable sourcing

  • Employee, customer, supply chain and consumer engagement


Your entry

We have some fantastic people working in our industry and we are proud to be able to recognise and reward them with our Gold Medal awards. Our panel of judges have a tough job choosing winners in an increasingly competitive field. The easiest and saddest part of their job is to discard entries which don't do the person involved justice. You may know that your team member is an absolute star, but if you don't tell the judges in the way they ask, your entrant will never get the recognition they deserve.

So here's some tips for getting the judges' attention:

  • Answer the questions that are asked on the entry form. You don't have to do this on the form - any printable medium will do, so you can use a text document with pictures, or presentation slides if you prefer. Make sure the judges can easily see where you've answered their questions.
  • For Service and Innovation medals, don't just send in your corporate presentation. Think about what the judges are asking for, and present it in a way that they can easily find what they want.
  • Stick to the word limit if there is one. Too much information is almost as unhelpful as too little.
  • Include a few photos if you like, but make them relevant and indicate what they illustrate.
  • Testimonials from managers, colleagues or customers always go down well with the judges.









Related Content

Latest News

25/11/2016 - Wholesalers name their top brands of 2016

03/11/2016 - National Recognition for FWD apprentices and trainees

27/11/2015 - Cameron praises ’efficiency and commitment’ of wholesale award winners

27/11/2015 - Food and drink wholesalers name their brands of the year


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