How to Win seminars

FWD holds regular How to Win in Wholesale sessions for new entrants to the channel and those looking to exploit the potential of retail and foodservice SMEs as a route to market for their products. Held in a members’ premises, this half-day briefing is intended for supplier company personnel who are working with FWD members and want to learn more about their supply chain partners and the 400,000 customer businesses they work with. In 2017, we are running four themed seminars:


How to Win in Foodservice

Intended for suppliers and wholesalers with a retail background, this session opens the door to the 362,000 foodservice operators that can be reached through partnerships with FWD members. We look at the growth trends in out-of-home eating, and explore successful products and promotions. This year we will be revealing extensive research into the online preferences of chefs and catering managers - how they like to source and order products, where they find inspiration and information, and how they use social media in their working lives.


Next Session: February 20, Bidfood Slough

We have 10 places remaining for our How to Win in Foodservice seminar at Bidfood, Slough on February 20. This free half-day event for FWD members and supplier members is intended for those who are new to the foodservice opportunity through partnerships with wholesalers, and the 362,000 catering and hospitality businesses FWD members supply and support.
These sessions always sell out quickly so if you would like to send one or two or your team along, please let me know as soon as possible.
10.00 Registration and coffee
Introduction  - David Visick FWD
Foodservice market overview; structure and opportunities - Fiona Speakman, CGA Strategy
Marketing to the wholesale channel - David King, Bidfood
What caterers want from their suppliers - filmed interviews
A suppliers’ view of successful partnerships with wholesalers - James Woods, Nestlé Professional
Food trends 2018 - Sarah Whiddett, Bidfood
Working with Bidfood - Andrew Roberts, Bidfood
1300 Depot tour and lunch

  Reserve your place now!   


How to Win in Wholesale - Introduction to wholesale distribution

This is an introduction to wholesale distribution for supplier and wholesaler team members who are new to the channel. It covers the size and scale of the market, and explores the opportunities to grow brand sales into the 400,000 retailers and caterers supplied by FWD members. It includes data from insight providers, advice from customers on the products and service they need, wholesalers outlining how they operate, and a supplier revealing how they have succeeded through partnerships with wholesale.


Next Session: May 15, Confex Moreton-in-Marsh


How to Win in Marketing to Wholesale

The wholesale route to market is different. Influencing 400,000 points of sale requires a specific approach, but the return rewards the investment. In this session we look at successful initiatives which have driven NPD and promotions through wholesale to the retailer or caterer, and on to the consumer. We look at the goals of wholesalers and their customers, and explore the most efficient and effective ways to ensire your brands are at the front of their minds.


Next session: September 27 Costco Watford 


How to Win in Wholesale - Senior Executive Briefing

This invitation-only event for senior executives of supplier companies puts them together with CEOs of FWD wholesalers, to discuss the direction of the channel in the year ahead, legislative threats, and how partnerships can deliver better service to the customer and consumer. 




 Next Sesion: April 19, Bestway Park Royal



These events are free to FWD Supplier Partners and Supplier Members.

Contact Nikki Connor to find out more





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