FWD holds regular How to Win in Wholesale sessions for new entrants to the channel and those looking to exploit the potential of retail and foodservice SMEs as a route to market for their products. Held in a members’ premises, this half-day briefing is intended for supplier company personnel who are working with FWD members and want to learn more about their supply chain partners and the 400,000 customer businesses they work with. In 2017, we are running four themed seminars:
The wholesale route to market is different. Influencing 400,000 points of sale requires a specific approach, but the return rewards the investment. In this session we look at successful initiatives which have driven NPD and promotions through wholesale to the retailer or caterer, and on to the consumer. We look at the goals of wholesalers and their customers, and explore the most efficient and effective ways to ensire your brands are at the front of their minds.
Next Session: September 27, Costco Watford 10.00am - 2.00pm
Engaging wholesalers and their customers
What works online, in print and in depot
Customer feedback - what influences purchasing decisions
Successful supplier / wholesaler partnerships and plans
New research - how chefs and catering managers shop online
Meet the media - journalists reveal what they look for in a release
Meet the members - FWD wholesalers give advice on working with the channel
Introduction to Costco and how to get a listing
Tour of the warehouse
This is an introduction to wholesale distribution for supplier and wholesaler team members who are new to the channel. It covers the size and scale of the market, and explores the opportunities to grow brand sales into the 400,000 retailers and caterers supplied by FWD members. It includes data from insight providers, advice from customers on the products and service they need, wholesalers outlining how they operate, and a supplier revealing how they have succeeded through partnerships with wholesale.
October 25, DCS, Banbury
Intended for suppliers and wholesalers with a retail background, this session opens the door to the 330,000 foodservice operators that can be reached through partnerships with FWD members. We look at the growth trends in out-of-home eating, and explore successful products and promotions. This year we will be revealing extensive research into the needs and desires of the foodservice customer base, with schools, care homes, pubs and fast food restaurants explaining how they operate and the support they need.
This invitation-only event for senior executives of supplier companies puts them together with CEOs of FWD wholesalers, to discuss the direction of the channel in the year ahead, legislative threats, and how partnerships can deliver better service to the customer and consumer.
03/11/2016 - National Recognition for FWD apprentices and trainees
14/10/2016 - The best bet for the biggest brands
22/09/2016 - FWD to chair Arena Brexit panel
What does the future of distribution look like? At the recent FWD conference there was a lot of talk about drones, robot couriers, electric vehicles and even good old-fashioned bicycles d