How to Win in Marketing to Wholesale

A seminar for suppliers’ sales and marketing teams who are looking to get under the skin of the wholesale channel. The next session is at DCS, Banbury, on September 24.

Description

 

This half-day seminar is for suppliers’ sales and marketing teams who are looking to get under the skin of the wholesale channel. We will look at how wholesalers and their retail and catering customers source information and inspiration, and the added value that attracts them to working with brands. Contributors include retail and foodservice wholesalers, and market data analysts.

We also reveal new research into customers’ buying habits and expectations from their supply chain partners. Editors of the wholesale trade media will add reveal what attracts them to a story, and we’ll have the customers themselves adding their views in recorded interviews.