Description

 

Many thanks to all who attended this session on September 24th. The presentations will be shared with you, and we’ll announce the date of the next Marketing to Wholesale session later in the year.

This half-day seminar is for suppliers’ sales and marketing teams who are looking to get under the skin of the wholesale channel. We will look at how wholesalers and their retail and catering customers source information and inspiration, and the added value that attracts them to working with brands. Contributors include retail and foodservice wholesalers, and market data analysts.

We also reveal new research into customers’ buying habits and expectations from their supply chain partners. Editors of the wholesale trade media will add reveal what attracts them to a story, and we’ll have the customers themselves adding their views in recorded interviews.

10.00am Registration and coffee
§Market Overview, David Visick, FWD
§Supplier Perspective – Andy Clarke, LRS
§Foodservice customers’ needs and market trends – Leah Megson-Gray, CGA Strategy
§FILM: Retailers and foodservice operators on what they want from wholesalers and suppliers
§ Break
§ Wholesaler perspective – Andy Small, Bidfood
§Customer insight: how they shop in wholesale – Laura Joyce, HIM
§FILM: Trade journalists talk about how to engage their readers
§Wholesaler perspective – Michael Lorimer, DCS
§Lunch and optional tour
§14:00 Ends