New research reveals foodservice customers’ advice for suppliers and wholesalers

Delivery times, product information and help with understanding legislation are among the areas where foodservice operators most want help from their wholesalers and suppliers, according to new research carried out by the Federation of Wholesale Distributors.

In a tough competitve climate, the 330,000 operators supplied by FWD member wholesalers are increasingly turning to their supply chain partners for support providing nutritional information, staff training and waste disposal. The survey of 400 independent operators of care homes, pubs, fast food outlets and school canteens also reveals the impact of supply chain failures such as late deliveries, missing stock and substitutions, and the customers' suggestions for how these can be addressed. 

Respondents also indicated which services from their suppliers and wholesalers they would consider paying extra for.

A summary of the key challenges idenitfied can be found here

The FWD report also explores the customers opinions on the support they currently get from their wholesalers and suppliers to meet these challenges, and the additional services they want and need in terms of specific information and guidance.

Operators also revealed where they currently look for help and advice, and the sources they value most. 

Compiled by Cambridge Direction, the FWD Foodservice Operator Survey 2016 is available free to FWD wholesaler members. The cost for Associate Members is £750+VAT and for non-members, £1000+VAT. FWD can also arrange a presentation of the findings at additional cost.

Proceeds from this report will go towards further research in this area. Associate Members who purchase the report will be invited to contribute to shaping the next survey later in the year, including suggesting their own questions.

Contact FWD to obtain your copy of the report.


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