The threatened removal of the BBC’s recipe archives would have been a huge loss to caterers who rated the corporation’s online content as their second favourite source of inspiration in a recent poll.
53% of the 400 chefs and catering managers interviewed by the Federation of Wholesale Distributors (FWD) said they regularly looked to the online database for recipe advice, while 50% used it for food information and preparation tips.
BBC Good Food was the most used source of online support after wholesalers’ own websites, and was visited more regularly than manufacturers’ sites or chefs’ sites like The Staff Canteen or Great British Chefs.
The survey also found that providing an online calculator for grossing up recipes from the consumer recipe database was among the top 20 services that caterers wanted from their wholesalers.
FWD Chief Executive James Bielby said: “Independent caterers tell us that their wholesaler is their main source of advice and support, followed by internet resources. They are always on the lookout for new dishes to give them a distinct menu offer, and the BBC recipe archive has been a great source of ideas for them. Our members support their foodservice customers by helping them turn inspiration into profit.”
FWD’s Caterer Research 2016 reveals the support that care homes, schools, pubs and fast food operators want from their wholesalers and product manufacturers. It is circulated free to FWD members. Associates and non-members can purchase it from firstname.lastname@example.org
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It was a simple but powerf