FWD Welcomes Fairway for a Foodservice Full House

FAIRWAY FOODSERVICE has joined the Federation of Wholesale Distributors (FWD) as a full member, adding its voice to the Federation’s work on behalf of retail and foodservice wholesalers and their 400,000 customer businesses.

Fairway, which represents 18 independent food distributors with a combined turnover of £626m, is the third foodservice group to join FWD in the last two years, reflecting the increasing focus on distribution to caterers in its lobbying and promotional work on behalf of members.

Fairway Chief Executive Chris Binge said: “"Through FWD wholesalers and distributors collaborate on the industry's direction, taking a common approach to the issues that affect us all, such as legislation, the use of non-commercial data, and government lobbying.

“Where it prevents duplication of effort and enables us to share systems and standards, working together across an industry makes obvious sense and is the most powerful and cost effective way to achieve progress."

FWD Chief Executive James Bielby added: “With economic and political challenges ahead it’s important that we speak to Government with the broadest possible consensus, so I am delighted that we are able to add Fairway and its members to our collective voice. We will also gain from the experience and expertise Chris and his team bring, particularly their data and technology innovations which can benefit the entire wholesale sector.”

FWD represents almost 600 independent wholesalers and distributors through the, Confex, Caterforce, Country Range, Landmark, Sugro and Today’s buying groups. It also represents larger food and drink distribution companies including Bestway, Booker, Bidvest Foodservice and Palmer and Harvey.

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