FWD invests in member services with new supplier liaison role

Former FWD Chairman Martin Williams is to return to the Federation management team as Associate Director, with a remit to help supplier companies get the most out of FWD membership and achieve their goals in the wholesale channel.

As Chairman from 2033-16 Martin played an important role in expanding FWD’s offer to supplier members, including building the collaborative Supplier Council and setting up the popular How to Win in Wholesale seminars.

In his new part-time role he will be working closely with supplier members to ensure FWD is supporting their objectives and priorities in the wholesale channel, and engaging potential members to help sell the benefits of closer co-operation with wholesalers through the trade association.

The former Managing Director of Landmark Wholesale brings with him over 30 years of experience of working with supply chain partners. “I thoroughly enjoyed my three years as FWD chairman and I’m delighted to be part of the team that is bringing wholesale together to improve understanding and efficiency in our sector,” Martin says. “I will be offering to visit our supplier members to understand what they want to achieve from investment in the wholesale channel, and to design membership packages which help them reach those targets.”

FWD Chief Executive James Bielby added: “We want suppliers and service providers to get full value from the events, research, advice and access that membership offers, and having Martin on board gives us the ability to offer them an even better service.”

Supplier Members, previously known as Associate Members, can join or renew membership by contacting Nikki Connor on 01323 724952 or nikki@fwd-uk.com



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