Sterling Supergroup adds its weight to FWD’s sector representation

Sterling Supergroup, which represents 38 foodservice wholesalers and distributes the Sterling Caterers Essentials brand, has joined FWD. The Federation now has eight buying groups among its membership with the total number of wholesalers represented now standing at 568.

Sterling is a members’ buying co-operative of delivered wholesalers which collectively turnover of almost £400m. Many of the members are family-owned businesses and supply a full range of ambient, frozen, fresh and chilled foods and non-foods to thousands of catering outlets across the UK.The not-for-profit group’s central office organises a spring show in March and an annual conference and exhibition in September.

James Bielby, chief executive of FWD, said: “We’re delighted to have Sterling in the FWD family. With them on board, we can genuinely claim to represent all the independent wholesaler buying groups in the UK - that’s a very powerful position to be in when we speak to Government on the sector’s behalf. Sterling members’ interests will be represented in Whitehall and Westminster, and they will receive our regular updates on legislation that helps or hinders their businesses. They will also be able to join in our discussions with product suppliers, which are aimed at improving efficiencies in the supply chain, and they will have access to our research such as the current survey of foodservice customers’ online purchasing habits. They will have access to the FWD training bursary, which match-funds investment in individual’s career development within wholesale.

Sterling chairman Trevor Stimpson said: " Sterling Chairman Trevor Stimpson said “Without doubt this is now the right time for Sterling to join the FWD. Our group turnover and that of our membership continues to grow and develop consistently and we recognise that joining the FWD will bring certain additional benefits and information to our membership as a whole.”



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