FWD has a record of success in promoting and helping the independent
in practical terms with its off licence Blueprint merchandising make-overs
which guarantee increases in sales of beers, wines and spirits for any
independent implementing the schemes. The basis of this work can be found
in the interdependence of the wholesaler and the independent retailer.
The Blueprint for ARTDs initiated by FWD, is designed
as a practical guide to correct product selection and in-store display
covering the market.
The Blueprint for Wine, initiated by FWD,
is designed as a practical guide to correct product selection and
in-store display covering the total wine market.
The Blueprint for Spirits & Fortified
wines, initiated by FWD, is designed as apractical guide to correct
product selection and in-store display covering the total wine market.
The Blueprint for Ales, Lagers & Ciders
initiated by FWD, is designed as a practical guide to correct product
selection and in-store display covering the market.
