Always learning; skills,
compliance and career development

FWD’s online introduction offers a flying start in wholesale

The wholesale channel is a great place for ambitious young people to make a name for themselves, and we want to offer them a flying start on day one in their new job with a comprehensive guide to the basics of the industry. So we have set up a new online training course to help new starters in wholesale launch a great career in the channel.

Designed by e-learning specialist Bolt Learning, the Introduction to Wholesale module gives immediate insight on how the sector operates, who the major players and their customers are, and the opportunity for brands to grow sales in partnership with FWD wholesalers.

The course gives an overview of the wholesale sector, including the different routes to market and the value of each to suppliers. It profiles the larger wholesalers and buying groups and the market shares of each. Also included is an introduction to the additional services wholesalers provide for their retail and foodservice customers.

The 20-minute module is designed as an engaging and interactive experience for new starters, and includes activities such as roleplay scenarios, interactive charts and quizzes, to ensure that the training engages, tests and involves learners. Learning reviews at the end of each section add to the enjoyment but also maximizes knowledge transfer and retention.

Participants receive a certificate upon successful completion of the module, and managers can access analytics to understand how their employees have done on the test, helping them identify potential knowledge gaps.

The course for suppliers costs £25 per user and is accessible at

A complementary module for wholesalers is also available, with FWD subsidising its use by wholesaler members.


Keeping up compliance

Whether it is for your new starters, or existing colleagues, working in the wholesale sector, training can help ensure they – and you – remain compliant, but also greatly assist with induction, on-boarding, product knowledge, NPD launches, selling skills, managing people, leading teams – vital skills to keep your people engaged and motivated, as well as compliant.

FWD’s e-learning member, Bolt Learning, runs a number of online training modules for the wholesale sector, covering regulatory compliance, personal development and leadership training.


Food safety level 1

Food safety level 2

Allergen Awareness

Manual Handling

Slips Trips and Falls

Health and Safety

HACCP (Hazard analysis)

COSHH (control of hazardous substances)

Fire Safety

Working at Heights

Age related sales

Selling fireworks

Anti bribery

Money laundering

Violence and aggression at work

Display screen equipment




Customer service in wholesale

Stock control in wholesale


Management and Leadership:

Giving feedback


Objective setting

Having challenging conversations


Basic selling skills


Leading teams

What is/How to do a SWOT

What is/How to do a PEST

An introduction to Category management


For more information,
please contact [email protected]
or call  07802 336 333

Twitter: @boltlearning