New chief exec for Scottish Wholesale Association

Colin Smith to be the new Chief Executive of the SWA

Well-known industry expert to replace Kate Salmon at the helm

There’s to be a new face at the helm of The Scottish Wholesale Association as it announces the appointment of Colin Smith as chief executive (designate), replacing current executive director Kate Salmon who is retiring after leading the SWA for 35 years.

Smith, whose career in the wholesale sector spans more than 20 years, was Scottish regional manager for Bestway’s symbol group Best-one before launching his own business, the multi-award-winning Pinkie Farm Convenience Store in Musselburgh. He also has considerable experience working in wholesale at Bellevue Cash & Carry and Costco Wholesale.

“Colin’s wide-ranging experience of the wholesale industry, spanning both foodservice and retail, plus his strengths in marketing, will bring depth and knowledge to our association,” said Julie Dunn, president of the Scottish Wholesale Association. “Colin understands the many challenges facing our members and suppliers, and is ideally placed to take forward our work in promoting wholesale as a vibrant industry which offers great career opportunities.”

Smith has set out a desire to meet members and forge closer relationships with suppliers. He said: “Wholesale provides suppliers with an excellent opportunity to tap into the strong route to market that our members’ independent retail and foodservice outlets customers offer.”

Originally published , updated .

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Scotland Scottish Wholesale Association SWA wholesale