The Whole Sale Company relaunches as TWC
Data specialist announces rebrand to reflect growth
To reflect its recent fast-track growth into new channels, boutique data specialist, The Whole Sale Company, has announced its relaunch as TWC.
The company, specialising in harnessing the power of sales data, insights and smart technologies to help its clients to drive sales and growth, has traditionally been rooted in the heart of wholesale and convenience retail, and has seen expansion across new and emerging sectors including foodservice, hospitality and other specialist vertical markets.
TWC has also grown its product and service features, taking advantage of the very latest smart technology and mobile apps that are breaking new ground and leading the market in how data sets are presented, understood and acted upon across the supply chain and beyond.
Director Tanya Pepin explains that TWC is now entering the next phase in its forward journey and the time is right to position the company for the future across broader horizons:
“We are enormously excited about the next stage in our growth strategy,” she says, “and whilst The Whole Sale Company grew from a strong base of cash and carry operators, we are now immersed in new market channels to continue and accelerate our ambitious development plans.
“We believe our new position will ensure the business is ‘fit for the future’ without losing the respected heritage of, and links to, The Whole Sale Company,” said Pepin.