Data launch is “genius in its simplicity”
Alchemy WholeView lauded as a fast and cost-effective route to results for suppliers
Suppliers selling into retail, convince and foodservice channels have handed the power by a new service that merges sales data to help deliver valuable insight.
Alchemy WholeView has been launched by TWC has already been adopted by a number of forward-thinking brands that want to innovate and interpret the dynamics and commercials between wholesalers in order to get optimum sales data and achieve marketing excellence.
The new programme is progressive and saves suppliers time and cost when it come to reading different data sets and interpreting results they receive – providing a faster and more-effective service.
TWC Director Tanya Pepin (pictured above), who is one of the minds behind Alchemy WholeView, said: “Marketing and sales teams will be only too aware of the challenges when it comes to pouring through different data sets in order to interpret consistent and accurate readings across multiple reports.
“And now, with technological advancements, here is a cost-effective solution that reads and combines material to give holistic outputs based on extensive and often fragmented data.
“For many suppliers this ability to read and merge large amounts of data allows them to save money and cut through complexities much quicker, ultimately enabling them to implement relevant and progressive marketing solutions.”