Cycling challenge aids dementia fight

Foodservice wholesaler does its bit for charity by getting in the saddle

Thighs are pumping at Creed Foodservice as its teams take on a gruelling 335-mile cycling challenge in the name of charity – although they won’t be leaving the office.

Teams from the Country Range member’s telesales and free trade teams are taking part in the sponsored activity to raise funds for Bloomin’ Dementia, a Nottingham-based support charity for dementia sufferers and their families.

The teams from Creed’s offices in Ilkeston and Staverton will take part in the 335-mile cycling marathon that will last 27 working days. The distance is the equivalent of cycling from Staverton to Ilkeston, down to High Wycombe and back up to Malvern in Worcestershire for the Creed trade show on 20 September.

It’s no mean feat and Creed’s Marketing Controller, Rhian Hawkings, is excited about the sponsorship money the team will collect as a result.

“Team Creed has already started on this mammoth cycle ride and is now on day three of the challenge,” said Hawkings.

“They are currently 55 miles down – in other words, over half way to Ilkeston – and the whole company is getting behind them with sponsorship. We are encouraging everyone visiting the offices to get on the bikes and spend five minutes cycling and contributing to this fantastic cause in time for our trade show this month.”

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Bloomin' Dementia charity Creed Foodservice cycling challenge fundraiser Rhian Hawkings