Bidfood’s Sarah Whiddett named on expert panel
Foodservice wholesaler’s Head of Insight and Customer Experience in esteemed company
Trend supremo Sarah Whiddett has been named among a list of six industry big hitters to form part of The International Food & Drink Event (IFE) expert panel for 2019.
Bidfood’s Head of Insight and Customer Experience will join a group brimming with knowledge, including The Food Service Expert Founder Christopher Faulkner and Sandra Sullivan MBE from The Food & Drink Exporters Association, to help IFE create an event that delivers top-quality insight for buyers and producers.
The six ambassadors will work organiser, Fresh Montgomery, to identify trends, build insights and share industry knowledge, which will shape the event and ensure chefs, distributors and buyers attending are given an unrivalled experience.
Whiddett, who was FWD’s Young Wholesaler of the Year in 2017, will feature alongside The Comptoir Group Founder Tony Kitous, Sainsbury’s Head of Origination Milena Lazarevska and New York Bakery Company Quality Manager Kate Houssaye on the list of experts.
IFE Event Director Soraya Gadelrab said: “We’re acutely aware that we can’t be complacent and must continue to work hard to make sure buyers and suppliers feel it is a valuable experience and worth taking precious time out of their diary to attend.
“We’re working closely with our ambassadors – who collectively bring over 100 years’ worth of industry experience to the table – to develop our strongest event yet.”