Burchell named Bestway Trading Director

New starter to join up with cash and carry business’s executive team

Former Bestway Retail director Kenton Burchell has moved across to the group’s wholesale business to become its new trading director.

Burchell, who was commercial and logistics director of the retail arm, has taken the position at Bestway Wholesale that was vacated by Dawood Pervez before he became managing director last December.

Burchell has joined the company’s executive team and will report to Pervez in his new position.

Prior to the move, Burchell joined Conviviality Retail in 2014 and was responsible for the drinks offer for Bargain Booze and Wine Rack, and the convenience offer for Select Convenience.

Bestway acquired Conviviality Retail in 2018 and maintains two trading teams across its wholesale and retail divisions, working closely together to create the right offer for more than 120,000 customers and harmonise terms with suppliers.

Burchell’s previous role with Bestway Retail has been filled by Mark Jones, who joins in the interim position of trading director.

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Bestway Bestway Wholesale Dawood Pervez executive team Kenton Burchell trading director