Don’t over-egg Easter sales

The Royal Society of Public Health issues warning

Wholesalers should be wary of pushing sales of Easter eggs too soon after a public health body has warned that Easter eggs are being sold prematurely across the UK.

The warning from The Royal Society of Public Health claims that parents are being encouraged to purchase Easter eggs as early as January, and that wholesalers and retailers should crack down on early sales of seasonal products high in fat, salt and sugar.

“We recognise that special occasions such as Easter are a time for indulgence and treats,” commented Shirley Cramer, chief executive of the Royal Society for Public Health.

“However, it is clear that many shops and supermarkets are pushing products way too early. If supermarkets are serious about tackling the obesity epidemic, we would urge retailers to change their marketing strategies in the interest of the public’s health.”

Originally published , updated .

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Easter Easter eggs The Royal Society of Public Health