Country Range reports 2018 growth
Foodservice group sees increase across the board in end-of-year results
Figures are on the rise at the Country Range Group, as the foodservice business’s year-end results display growth across the board.
The business recorded a 9.5% increase in year-on-year sales turnover growth for 2018, while total sales from across the group has reached £460 million with organic like-for-like sales growth of £30 million.
Posting those results during an uncertain time for the foodservice sector shows the strength of Country Range and its 12 independent members, with the group proud of its purchasing power and how they continue to provide opportunities for manufacturers and brands – resulting in an increase in purchasing by 12% in the past year.
And Country Range isn’t stopping there, with investment in digital marketing, additional freezer space, a successful annual trade show and new demo kitchens providing a strong platform for further growth in the following months, while the brand was also extended in 2018 to boost its range to more than 750 lines.
The group has also launched its first Foodservice Trend Guide for 2019/20, which provides consumer behaviour and provides detailed information on food trends, ingredients, cuisines, techniques and concepts, which will be a valuable resource to chefs and caterers from all backgrounds.
“2018 was another strong year as our members once again outperformed the market, delivering impressive YOY sales growth of just under 10%”,” said Managing Director Coral Rose.
“With record amounts spent on infrastructure, personnel and resources in 2017, our members and their customers are definitely seeing the returns and benefits, which bodes well for the future.
“While new business and sales growth are obviously vital for our individual members, from a group perspective, our strategic goal is to optimise the level of purchasing throughout the group. Our purchasing increased by a massive 12%, which is a huge achievement. Increased purchasing from suppliers provides greater scope for national promotional and marketing activity, and ensures our members have an unassailable range of branded and own-brand products when it comes to price, quality and trends.
“It’s this competitive pricing, exciting promotions, access to the Country Range brand and extensive marketing support, along with the personal, reliable and professional customer service that sets our members apart. in the foodservice market and highlights the positives of being independent.”