Multihope wins first RNF giveaway
Yorkshire-based wholesaler takes the spoils in customer app competition
One lucky wholesaler has declared themselves “really excited” after being named as the first winner of RNF’s Big App Giveaway.
Foodservice wholesaler, Multihope, was chosen from a host of entries to win a personalised, white-label ordering app and became the first beneficiary of RNF’s quarterly wholesaler competition.
The giveaway is part of celebrations to mark a decade since RNF began and to raise awareness of the business’s new Beam commerce platform, which allows wholesalers to tailor customers’ app experiences to reflect individual habits and preferences.
“We had a great response to the first Big App Giveaway and it was difficult to choose a winner,” said RNF Managing Director Rob Mannion.
“The technology behind the Beam commerce app means we’re now able to democratise access to digital markets, allowing wholesalers of all sizes to effectively put their depot in their customers’ pockets.
“We were impressed by Multihope’s desire to improve customer experience through digital technologies and felt its ‘small enough to care but big enough to matter’ motto chimed well with this new capability.”
To build on the success of the first competition, RNF has teamed up with Erudus to offer the winner of the second competition a 12-month subscription to the food data platform.
“We recently announced a commercial partnership with Erudus that will see users of our Beam Commerce platform who have signed up to Erudus receiving enhanced product data during the purchasing process.
“We’re delighted that we’ve also been able to team up with Erudus to boost the value of our next Big App Giveaway prize, providing the winning wholesaler with access to a great food product data tool that will greatly enhance the customer engagement experience.”