Egg-cellent product wins award for Brakes

Brakes’ British Lion Quality Free Range Poached Eggs

Innovative new own-brand product from leading food wholesaler wows award judges

Praise has been heaped on Brakes for its innovative new poached egg product. The British Lion Quality Free Range Poached Egg took the Egg Products honour in the Cash & Carry Management 2019 Chef’s Own-Brand Award, in partnership with Craft Guild of Chefs.

Eggs that carry the British Lion Quality mark are fully traceable, have been laid by British hens and produced to the highest standards of food safety.

Andrew Joret, Chairman of the British Egg Industry Council, said: “Brakes deserves a huge pat on the back for introducing this new British Lion poached egg product. Not only is it an innovative product for chefs but it also capitalises on the growing demand for British egg products.

“As one of the leading food wholesalers in the UK, and the catering and food supplier of choice for thousands of businesses in the catering industry, Brakes has been a fantastic supporter of the British Lion for many years.’’

Natalie Phillips, Dairy Category Manager for Brakes, said: “Brakes is delighted to have won no fewer than 13 awards at the 2019 Cash & Carry Management Awards. The judging was conducted in blind tastings over two days by chefs from the Craft Guild of Chefs.

“Among the winners was Brakes’ British Lion Quality Free Range Poached Eggs, which won the Egg Products category and one of the coveted ‘Best of the Best’ awards. The judges were amazed by this product, which they said offered great consistency, portion control and versatility. Their comments included: ‘Really good’. ‘Great consistency’. ‘That is a product I would use’. ‘It is unbelievable’. ‘I’m amazed – such a surprise’. ‘Very versatile’. ‘It looks impressive as well’. ‘A brilliant product’.

“Launched to offer customers a perfectly poached free range egg every time, and backed by the Lion accreditation for food safety assurance, the product is available now to all Brakes customers.”