Watch: Boost promotes summer campaign

New York state of mind gives energy drink sales a shot in the arm across the UK

Boost Drinks has been jetting in a taste of America into depots across Britain as part of its New York-themed summer promotion.

The campaign, which offers shoppers the chance to win a host of prizes – including a trip to New York, is helping the independent sector to shift more stock this summer and is backed with a TV advert, eye-catching POS and increased social presence.

The energy drinks supplier sent a team dressed as New York City tourists to Parfetts’ depot in Stockport to spread the excitement by giving our branded goodies and creating a buzz around the brand.

“Here at Boost, we like to do things differently and want everything we do to show our commitment to supporting independent retailers,” said Trade Marketing Manager Amy Ankrah.

“We love to get out and meet our customers and retailers face-to-face and tell them first-hand about how Boost can work for them. We know summer is a busy time of year, so it’s perfect timing to five them a hand with their shop, while letting them know about the new on-pack promotion.

While on their trip to Parfetts, the Boost team filmed a video to show off how they’re doing just that.

Originally published , updated .

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activation Boost Drinks cash and carry Competition Depot Energy drinks promotion summer wholesaler