Windsor Foodservice adopts innovative tech

Sanderson software adopted to “boost” productivity and service

Productivity and customer-service levels are on the rise for Windsor Foodservice after it adopted Sanderson software.

The Yorkshire-based catering wholesaler has implemented Sanderson specialist software Sword to support growth and provide even better service to customers.

With more than 3,000 foodservice operators using Windsor to supply food products to their kitchens, the new Sanderson software allows the wholesaler to improve its sales and stock-control operations – tools that will ultimately benefit customers.

The software means Windsor’s telesales team now have fast access to customer and stock data so they can respond quickly to enquiries, which helps them to drive additional sales with a view of promotions and reduce missed sales opportunities.

“We now have a more dynamic telesales operations which is boosting our productivity and improving customer service levels as the team has full product and customer information at their fingertips,” said Windsor Commercial Director, Abigail Acton.

“We’re looking to increase additional sales through the new online-ordering facility. As well as giving customers control of their accounts, the user friendly website will drive new customer acquisitions and offer an extended service to existing customers.”

Sanderson’s Sword software is accessible using any device, which makes ordering faster and easier. And with a new web channel, customers will benefit from access to relevant promotions and increased capabilities over orders and delivery scheduling.

While Windsor is the latest wholesaler to take advantage of the software, Sanderson is used to helping similar businesses make the most of their systems.

“We’re excited to implement our latest solutions at Windsor Foodservice and support its drive for company growth and customer service excellence,” Martin Beatty, Product Development Director for Wholesale Distribution Solutions at Sanderson said.

“Our solutions will strengthen key operational areas and maximise business efficiencies. We’re looking forward to helping Windsor Foodservice take their business to the next level.”

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Foodservice Sanderson software Sword technology wholesale wholesaler Windsor Foodservice