Fairway events smash records
Foodservice wholesaler’s Meet the Member event deals top previous years
Fairway Foodservice’s latest Meet the Member event recorded deals worth £917k to take its annual event deals to £2.1m, beating all previous records.
The event, which took place at Drayton Manor Theme Park in Tamworth, was attended by more than 40 suppliers.
“Our Meet the Member events continue to surpass previous meetings, and the continued development of the relationship between members and suppliers is also evident in the deals concluded,” said Richard Ellison, Fairway’s Marketing and Events Manager. “There is a genuine feeling amongst those that attend that everything is in place to benefit everyone in the room, from quality products and enticing deals to education and innovation.”
“The Fairway Meet the Member events provide us with the knowledge and expertise to be able to enhance relationships with our customers,” said Ian Woodcock, purchasing director, Harlech Foodservice. “Trends in the food industry never stand still and innovation is also key. Thanks to the one-to-one chats with suppliers, it helps us to position ourselves as the go-to foodservice wholesaler in our region.”