How to Win in Foodservice

An introduction to the opportunity to expand sales into catering and hospitality outlets, in partnership with FWD member wholesalers


This half-day seminar is aimed at supplier companies looking to expand their customer base into foodservice outlets, including restaurants, pubs, coffee shops, takeaways, care homes, schools, and all the 362,000 catering businesses supplied and supported by FWD wholesalers.

We draw on the expertise of wholesalers, suppliers, insight providers and the customers themselves to provide a 360 degree perspective on the opportunity in foodservice, with analysis of customer segments and consumer trends. The session also explores how to optimise the partnership with wholesalers to offer best value, innovative products and superior support to chefs and catering managers.

The session is free to FWD Supplier Partner and Supplier Members.