Introduction to Wholesale

FWD's seminar for new arrivals to the wholesale channel, with contributions from wholesalers, suppliers and market analysts. Our next session is in May.


This seminar for new starters introduces the wholesale channel and the opportunities it offers to brand owners and suppliers. With contributions for wholesalers, suppliers, insight providers and customers, it provides perspectives on the market, its customer base and how to maximize returns on investment in the channel, in partnership with FWD members. This event is free for FWD members, Supplier Partners and Supplier Members.

10.00am: Coffee and Registration
10.30: Wholesale Market Overview
Secrets of Wholesale
A Supplier’s Perspective on success in the channel
Understanding wholesale’s customers
The foodservice opportunity
Working with Wholesalers
Depot tour and lunch
13.30 depart