Help for Hospitality back on Brakes’ menu

Brakes’ Help for Hospitality campaign has been brought back to help foodservice companies struggling from the cost-of-living crisis.

The award-winning fundraiser was first launched in 2021 to help operators recover from the Covid-19 lockdowns and generated around £2 million in cashback that was invested in rewards, charities and independent businesses.

And with hospitality once more under the cosh due to the increasing costs of inflation and energy costs, as well as labour shortage and escaping wages, the campaign has opened again to businesses in all sectors. This includes independent schools, pubs, restaurants, hotels and care homes.

The campaign will allow customers to benefit from 10% online cashback on key categories including chilled meat and poultry, fresh produce, and wine and champagne, along with hundreds of Cashback Extras backed up by regular, monthly promotions on more than 500 products.

Outlets can choose to redeem their cashback as Brakes credit on future orders, with more than 150 favourite high-street brands, or choose to lend their support to one of a list of charities that includes UNICEF, helping support children in Ukraine, the Alzheimer’s Society, Hospitality Action, Springboard or Hospitality Health, as well as Meals & More, Brakes’ charity which aims to eliminate holiday hunger.

“For many businesses it’s been an incredibly difficult three years with only very brief periods of respite,” said Sysco GB Chief Commercial Officer Paul Nieduszynski.

“With the pressure on operators in all sectors, we felt we needed to step up and create a programme that makes a real difference to customers facing a challenging time.

“We’ve invested millions in what is our biggest ever campaign, so we can offer help right where it’s needed. We’re committed to putting money back in the pockets of publicans, restaurateurs, care home owners or any business that serves food.”

Brakes charity cost of living covid-19 hospitality Paul Nieduszynski Sysco