Advertorial: Cash in on the Big Night In

As the nights draw in, consumers will be cosying up at home, marking the perfect chance for independent retailers to cash in on the Big Night In occasion with delicious treats courtesy of Perfetti Van Melle

Sharing bags are the most popular pack format in confectionery, accounting for 71.4% of sweet value sales [1]. So, whether entertaining at a get-together, celebrating Halloween or the festive season, or simply elevating an evening spent sofa-side, Perfetti Van Melle brands, including Mentos, Fruit-tella and Chupa Chups, offer treats primed to tap into all sharing occasions.

Launched ahead of Halloween to add some drama to spooky season, Chupa Chups has collaborated with Netflix’s iconic Stranger Things to launch two new multipacks filled with nine mystery flavours. Named after characters and other fan-favourite standout moments from the series, the secret flavours can only be revealed upon tasting adding an extra moment of delight.

Bold, eye-catching packs are set to stand-out on shelf and complement Chupa Chups’ existing bestselling range with flavour-guessing fun and gamified competitions at the scan of an on-pack QR code. Stock up now on the nation’s favourite lollipop SKUs [2] for guaranteed success this autumn.

GOODNESS

For health-conscious parents who want to ensure kids are getting treats infused with goodness and fruity joy, Fruit-tella’s delectable chews are the choice for family nights in. Containing real fruit juice and made with all-natural colourings and flavours, all Fruit-tella chews are individually wrapped to promote hygiene and portion control. Happily vegan-friendly, sharing bags of Fruit-tella Juicy Chews and #1 best-selling Berries & Cherry [2] are the perfect snacks for families looking to enjoy a big night in treat without an added sugar-hit.

Mentos, the nation’s #2 mint and chewy sweets brand [2], gives customers even more reason to say ‘Yes to Fresh’ with delicious fruit and mint sharing bags. These vegan-friendly treats not only deliver bursts of mood-boosting citrus, berry and minty freshness but also feature the signature Mentos experience. The crisp outer shell with soft, chewy centre that fans know and love is now ready to be shared in a larger format.

Mentos and Fruit-tella sharing bags are also available in PMP format, so retailers can assure customers that they’re getting both delicious taste and great value, building trust and keeping sweet eaters coming back for more.

When choosing what to stock to help customers turn evenings in into nights to remember, Chupa Chups, Mentos, and Fruit-tella are the go-to brands to make moments of sharing even sweeter.

Big night in Chupa Chups Fruit-tella Mentos Perfetti Van Melle

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