Sugro UK delivers ‘truly memorable’ trade show
The member-owned buying and marketing group’s latest trade show saw a record number of attendees across its members, suppliers, and third-party providers
With more than 300 guests attending the annual trade event at the Liverpool Exhibition Centre, suppliers went the extra mile with their vibrant, engaging displays and stands, delivering ‘X-Factor-level’ execution.
The event continued with a very special dinner at the Liverpool Metropolitan Cathedral, during which the Member & Supplier Awards ceremony took place. Taking home the honours on the night were:
Member awards
- Environmental & Sustainability, sponsored by Valeo Snackfoods: Turner & Price
- Digital Champion of the Year, sponsored by Suntory Beverage & Food UK & I: North West Wholesale
- Group Rising Star, sponsored by AG Barr: So Sweet
- Retail Member of the Year, sponsored by Swizzels: O’Reillys Wholesale
- Community & Charity Champion, sponsored by KP Snacks: Sandea
- Specialist Wholesale, sponsored by Coca Cola Europacific Partners: Rayburn Trading
Supplier awards
- Best Activation of the Year: Pepsico UK Walkers Snacks
- Digital Champion of the Year: Mondelēz UK
- Group Rising Star: Mars Petcare Nutrition
- Gold Supplier of the Year: Mars Wrigley Confectionery UK
- Product of the Year: Suntory Beverage & Food UK & I, for Lucozade Energy Blue Burst 500ml PM £1.50.
- Best Service Provider of the Year: b2b.store
Sugro Managing Director Emma Senior said: “Our May Trade Show is our largest event of the year and goes from strength to strength. With record numbers of attendees and supplier stands to wow us all, it was truly memorable. The event encompasses what a buying group should be and enables our members and suppliers to engage with one another, to drive future business. Feedback from everyone was extremely positive and with Fareshare, one of our charity partners, we are able to support the local communities with leftover samples. We move our location further down the country, to Birmingham, in September, for our Networking Event.”
Sugro Head of Commercial & Marketing Yulia Petitt added: “We were exceptionally pleased with a high level of attendance and participation where all attendees had many opportunities to interact, network and continue to drive the business forward. The trade show was a fantastic opportunity to celebrate the achievements of the Group with our Members and Supply Partners, well done to the Winners of the awards.”
Awards Emma Senior events FareShare Sugro UK trade show Yulia Petitt
