Diversity, Inclusion and Equity
Diversity in Wholesale

Diversity in Wholesale is a new initiative from FWD to encourage diversity and inclusion in the wholesale channel by providing support and a welcoming environment for talented people from all backgrounds.

It builds on the excellent work of the Women in Wholesale movement, and will retain the 2023 events programme designed by WiW Founder Elit Rowland and the Steering Group. This year’s focusses include wellbeing, age inclusion, male allyship and disability inclusion.

Events which are specifically for women, such as the Speed Mentoring day and the Coaching Academy, will retain the Women in Wholesale branding.

We believe that for the wholesale sector to attract, retain and inspire the widest range of available talent it needs to provide an environment where people of any age, gender, ethnic group or social background are given opportunities and the right support they need to succeed.

Diversity in Wholesale aims to help wholesalers and suppliers overcome obstacles to inclusion and equity.


Diversity in Wholesale includes:
WiW Menopause Cafe
Friendly, inclusive monthly online cafe, run by Sarah Robb of Premier Foods.
Breakfast Briefing
One-hour morning briefing sessions on specialist topics to help members to stay mentally motivated and connected.

Male Allies
Empowering men to be visible advocates for gender equality in wholesale. A quarterly digital webinar.
Wellness Group
Designed to support Mental Health First Aiders and leaders to share wellbeing best practice.