Orientation for new starters
How to Win in Wholesale
Thursday 15 February 2024, 10.30am-2pm, AF Blakemore, Manton Industrial Estate, Bedford, MK41 7BJ
Introduction to Wholesale

Over 1500 people have benefitted from FWD’s How to Win in Wholesale programme of in-depot training days. This Intro session is the ideal starter pack for anyone involved in the channel, providing the insight, intelligence and advice you’ll need for success. Our speakers include wholesalers, suppliers and data analysts.


  • Size and scale of the market
  • How wholesale works
  • Customer and consumer insight
  • Wholesaler and supplier perspectives
  • Partnerships and promotions
  • Depot tour
  • Lunch

Register your place

2024 dates: 16 May; 14 August; 7 November
How to Win in Foodservice

Registration information coming soon.