Weetabix competition is van-tastic success

Contest held at wholesale depots delights winning retailers

A trio of retailers were winners of a wheel-y good prize after they were drawn as winners of Weetabix’s Win a Van competition.

The six-week prize giveaway was held at Bestway, Landmark and Today’s Group wholesale depots across the UK earlier this year, with entries flying in as retailers hoped to get their hands on a Ford Transit Courier van.

Sukminder Sangera of Knowl Hill Stores in Hayes, Abdul Ghafar from Saver Express Dudley, and Jeysith Perinparasa in Widnes were the names selected at random and were presented with their keys at their local depots.

The innovative competition was a great success for Weetabix, as it demonstrated the brand’s commitment to support the independent trade.

“This promotion really helped us to give back to wholesalers and retailers, while keeping Weetabix front of mind for our customers,” said Weetabix Head of Sales Darryl Burgess.

“We chose this promotion because a van is a bit more personal and we knew from our research it was a prize retailers wanted to win. It’s really helped us to drive noise with buying groups, their members and the end customer.

“The campaign has also helped to sell more of the Weetabix Food Company range, so our wholesale partners have seen strong sales across our products as a result.”

And the winners are…

“It’s going to be a great help for my store and I’ll be able to fit a lot more stock from the wholesalers in the van rather than in my car” – Sukminder Sangera, customer at Today’s Dhamecha Cash and Carry, Hayes

“The van will certainly be an upgrade on my current vehicle and will be a big help with my trips to the wholesaler” – Abdul Ghafar, Bestway Oldbury customer

“It was a really good promotion. I don’t enter them very often, but this one really stands out” – Jeysith Perinparasa, shopper at Parfetts (Landmark) in Aintree


Bestway Competition Landmark Parfetts retailers Today's Today's Group Weetabix Wholesalers