Country Range event hailed “huge success”

Best ever sales figures achieved at packed group event

Record-breaking attendance figures produced an unprecedented number of sales as more than 400 member delegates and suppliers flocked to Country Range Group’s annual trade exhibition.

The event at the Arena and Convention Centre (ACC) in Liverpool surpassed last year’s sales total of £2.75m thanks to more than 90 foodservice brands sharing products and running interactive demonstrations, before celebrated food critic Jay Raynor took to the stage to share his ’20 ways to have a lousy night out’.

“It’s been a huge pleasure to be in Liverpool for another massively successful and enjoyable CRG trade event and it’s amazing to surpass last year’s orders on the day,” said Coral Rose, Managing Director, Country Range Group.

“The event is a vital way of supporting suppliers and enabling them to showcase NPD and network with our members. Member purchasing through the Group is increasing by 17% YOY which is a fantastic sign of the health of our Group and our independent members, plus also highlights the benefit and opportunity we offer to brands.”

The event was a hit with suppliers too. “The exhibition provided us with a great platform to showcase our brands while enabling us to forge vital relationships with the teams from within all of the group’s members,” said Paul Whitlow, Director, Aimia.

Ross Brown, Channel Controller, Premier Foods was in agreement: “They have raised the bar when it comes to providing suppliers with opportunities to bring their products to life and generate business with their members.”

And it wasn’t just about business, Country Range also held a raffle which raised more than £1,000 for Macmillan Cancer Support.

ACC Coral Rose Country Range group event Liverpool record sales trade show