A health kick for snacking brand
A snacking brand is putting its money where its mouth is by investing in a healthy snacking push
KP Snacks has announced a £1.5m campaign centred around Hula Hoops Puft which will return to TV from January and will be supported by digital, out of home media and in-store activation.
The company is also injecting £500k into a creative outdoor media campaign also launching this month, which is supported by guerrilla marketing and large scale sampling.
“Hula Hoops Puft and popchips form part of our extensive under 100 calories portfolio that offers retailers a range of products and formats that can be activated across all areas of the store,” explains Kevin McNair, Marketing Director at KP Snacks. “We are particularly delighted to have Miranda Hart on board for this new Puft campaign which really portrays the playfulness of the brand and allows retailers to capitalise on the growing healthy living trend.”
Hula Hoops Puft and popchips stand alongside 37 products including POM-BEAR, Skips and Space Raiders in the KP Snacks under 100 calories portfolio, designed to give customers a range of options across the market.healthy eating KP Snacks TV Campaign wholesale