Rob Mannion, RNF

What on earth is D-commerce?!?

No, it’s not a typo – and it could become 2019’s business buzzword

It’s no longer e-commerce, but d-commerce

Digital technologies are revolutionising the wholesale sector in much the same way online retailing has changed the face of the high street. Mobile currently represents the fastest-growing sales channel across the sector so, to optimise sales, wholesalers need to map out the digital buying journey – from mobile to tablet and desktop – offering a joined-up, easy-to-use, personalised service.


Millennial buyers are leading the change

According to Google, more than 50% of all B2B buyers are millennials. This has led to increasing demand for quality, slick B2B services that look great, are easy to use and highly accessible 24/7. Our data shows customers browsing products and processing baskets 24 hours a day, 365 days a year.


D-commerce opens up new routes to market

As well as driving customer sales, digital tech allows wholesalers to open up new revenue streams. The sale of rich-content, in-app advertising and push-notification campaigns all offer new routes to market, allowing wholesalers to increase revenue at both ends of the buying process.


Personalisation is key to optimising sales

Understanding your customers iskey to maximising sales and digital technologies allow wholesalers to access a wealth of information that can be used to personalise communications. Our customer engagement platform, BEAM, allows wholesalers to tailor the in-app experience to reflect the buying habits and preferences of individual customers, ensuring customer communications are relevant and timely.


The revolution has begun

When we launched the first wholesale app nearly five years ago, the vast majority of purchases still took place in depot. Today, mobile is the fastest-growing channel and apps have already evolved from simple ordering platforms to intelligent communications channels. Our customers are already benefiting from machine learning, with artificial intelligence coming down the line, while chatbots and voice search are just two further innovations that will shape future digital design.

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