Pioneer Foodservice catering show is a real hit

Customers and suppliers flood through the door for company’s 21st trade event

Hundreds of customers came through the doors at Pioneer Foodservice’s catering food show to take advantage of the money-saving deals.

The event – which was Pioneer’s 21st trade show – was held at The Shepherds in Carlisle and welcomed suppliers and customers from across the UK to check out the latest product launches and ranges from a series of popular brands.

The Carlisle-based Caterforce member welcomed more than 60 suppliers, such as Heinz and Nestlè, to show off their wares, while Handmade Ice Cream Company chose the event to launch their premium brand ice cream.

“Working with Pioneer is a fantastic way of reaching new customers across the north west of England and southern Scotland and the show has given me an opportunity to speak with these customers face-to-face,” said Handmade Ice Cream Company owner Steven Darvill.

“We have had an amazing amount of excellent feedback about our products and I really enjoyed the show.”

Darvill’s company is just one of many local suppliers to take advantage of Pioneer’s commitment to support regional businesses that create top-quality produce for the hospitality trade, which is a key reason the foodservice wholesaler won a series of titles at the Family Business Awards.

Managing Director of Pioneer Foodservice, Graham Jenkins said: “This was our 21st show and we were immensely excited about this year’s event. We think it’s been the busiest and best so far. The event brings together our suppliers and customers to celebrate our passion for food.

 “We were also honoured when the Mayoress of Carlisle, Councillor Jessica Riddle, visited the show. I accompanied her and she thoroughly enjoyed meeting our suppliers and sampling some of the excellent produce on offer.”

Caterforce Graham Jenkins Handmade Ice Cream Company heinz Nestle Pioneer Foodservice