FMCG wholesaler in vaping partnership move

Pricecheck brings vaping manufacturer’s extensive range to its product roster

Global wholesaler and distributor Pricecheck International Brand Partners has announced its partnership with NextGen360 to distribute the company’s range of 94 SKUs to help expand on its presence in the UK and international markets.

NextGen360 produces Edge, the fastest-growing vaping brand in the UK, and LiQuid, the first UK-made e-liquid to be offered at only £1 per 10ml bottle. The manufacturer’s range offers multiple flavours and strengths, as well as competitive prices and both brands have lines in the rapidly growing CBD market.

Ben Wilson, Managing Director of NextGen360 Ltd, says the deal with Pricecheck was born out of both companies’ drive for success and operational capability.

“Pricecheck is to be commended for its confident and aggressive business strategy, much akin to our own. An impressive operational functionality, diverse UK customer base and its notable international presence makes Pricecheck the ideal partner for NextGen360 as we continue our push towards international market dominance.

“With hundreds of new potential markets now open to us, I have the utmost confidence that this new partnership will usher in unprecedented successes for all parties and I look forward to seeing what we will achieve together.”

Debbie Harrison, Joint Managing Director of Pricecheck, adds: “Our team are always looking for new categories to complement our range, helping us and our customers grow their business. NextGen360 presents the perfect opportunity for us to launch in the vaping category.

“We have ambitious business targets that will see us double our turnover to £200 million by 2025. Adding new categories and expanding our distribution partnerships are key to helping us achieve our vision and working alongside NextGen360 is the next of many new partnerships.”

The agreement also sees Pricecheck take over UK distribution, supplying direct to wholesalers and retailers including convenience stores and discounters.

Ben Wilson CBD market Debbie Harrison distributor Edge FMCG LiQuid manufacturer NextGen360 Pricecheck vaping wholesaler