Wholesale cyclists complete Cambodia cycle

Cyclists from a host of FWD wholesale members joined forces to tackle a 600-kilometre charity bike ride across Cambodia.

Representatives from FWD, Confex, Sugro, Time Wholesale Services, Unitas and A.F. Blakemore hopped on their bikes to complete the six-day challenge to £160,000 for the Mines Advisory Group (MAG).

Plenty of other familiar faces from the wholesale and convenience sector also took part in the ride, which was organised by outgoing Sugro Managing Director, Neil Turton, who is a former trustee of MAG.

MAG saves lives and build futures by returning land contaminated by landmines and unexploded ordnance to communities around the world.

“It was a tough challenge in extreme heat and difficult terrain, but the team pulled together to get each other over the line,” said FWD Director of Communications, David Visick, who took part in the challenge.

“Wholesalers, suppliers, retailers and service providers had a lot of time in the saddle to understand each others’ perspectives and share their knowledge. We started off as colleagues and ended up as friends.”

If cycling for 100 kilometres a day for the best part of week wasn’t hard enough, Visick also shot and edited a video to capture the spirit within the team throughout the cycle.

To donate to the cause, visit the group’s Just Giving Page.

Blakemore Cambodia charity Confex cycle FWD MAG Mines Advisory Group Neil Turton Sugro Time Wholesale Services Unitas