Hardy Brothers and Cyprofood Ltd join Sugro

The signatures Hardy Brothers and Cyprofood Ltd arrived just in time for Christmas for Sugro, as the buying group celebrates two more new members.

The business has seen a number of new wholesalers join Sugro throughout 2020, with the latest additions taking the group’s total turnover to more than £1.4 billion.

Hardy Brothers are a Northern Irish wholesaler, while Cyprofood Ltd traditionally trade in fresh produce, but want to take advantage of Sugro’s specialisms in confectionery, drinks and snacks.

“We have been in the fresh produce business for the past 13 years dating back to 2007,” said Cyprofood Ltd’s Tevfik Agcagul.

“Our reputation for quality and consistency in this respect has allowed us to gain the trust of customers, not only in London but across the UK. We believe in our company’s strength and the strong link Sugro has with leading suppliers.

“Sugro has been vital in our research and buying directly from suppliers. With the help of the Business Development Manager from Sugro, Tabitha Smale-Hunter, we were able to gain competitive prices from suppliers due to their power and strength in the market.

“For the year 2021, we will be looking into expanding our range and becoming one of the major players in the region. This we believe is achievable due to the vast customer network we have, which in return will allow us to gain a greater customer share in the region from competitors.”

A statement from Hardy Brothers said they were keen to use Sugro’s other services, as well as its buying power.

“We are delighted to join Sugro and excited about working with them over the coming years,” the statement read.

“Their buying power and expertise in the confectionery, soft drinks and snacks market will help us offer our customers the best possible pricing and range from all of the leading manufacturers. The support provided by their team in sales, IT and marketing will help us deliver our long-term growth strategy.”

Cyprofood Ltd Hardy Brothers Sugro Tabitha Hunter-Smale