Sugro’s sample box to “increase sales”
Sugro has launched a new sample box for wholesalers to try the latest new product launches.
The initiative will give the buying group’s wholesalers the chance to touch, smell and taste new lines, providing information to help them make more profits.
The sample box will be rolled out in partnership with Sugro member, Approved Food, which will supply, prepare, pack securely and despatch the boxes for delivery.
Wholesalers will also be given the chance to provide feedback on new products the could be used to shape future launches.
“At Sugro we’re committed to working with both members and suppliers to deliver new and exciting marketing initiatives to maximise sales growth and distribution opportunities,” says Head of Trading & Marketing, Yulia Pettit.
“I’m delighted with the launch of the sample box, which will be a fantastic opportunity for the suppliers to showcase their products to wholesalers and to allow members to familiarise themselves with some exciting products and to help with making purchasing decisions.
“The new initiative will certainly lead to increased sales across the participating suppliers.
“I’d like to say a huge thank you to the team at Approved Foods for delivering such a high-quality sample box and facilitating the process from start to finish in a seamless way.”Approved Food NPD sample box Sugro Yulia Pettit