FWD Gold Medals

FWD Gold Medals shortlist announced

The shortlist has been announced for this year’s FWD Gold Medals with a real mix of nominees making the cut for 2021.

After an enforced one-year hiatus, the Gold Medals will be back at Old Billingsgate in London on 25 November, covering the time between March 2020 until June 2021.

Some of the regular challengers are in the mix again, with several shortlists from Bidfood, Bestway and JJ Foodservice, but a huge number of entrants has brought some diversity with some other names making a splash too.

Here are the runners and riders for the wholesale awards this year.

Foodservice Wholesaler


Creed Foodservice

JJ Foodservice

Smaller Wholesaler

Harvest Fine Foods


Robinson’s Fresh Foods

Wholesale Star

Louise Lyle, Bidfood

Kelly Pye, Millennium Group

Tabitha Hunter-Smale, Sugro UK

Emerging Talent

Natalie Bance, Bidfood

Ryan Neale, Bidfood

Kelly Burrows, AF Blakemore

Wholesale Manager

Ryan Mogg, Booker

Patrick Naylor, Creed Foodservice

Mazhar Akram, United Wholesale Grocers

Retail Wholesaler

Bestway Wholesale

Dee Bee Wholesale

AG Parfett & Sons

Star Driver

Ryan Hunt, Bidfood

Mark Fletcher, Creed Foodservice

Colin Woods, Booker, Scotland

Telesales Star

Alan Mayor, AF Blakemore

Hannah Malone, Dunsters Farm

Grace Mullins, Harvest Fine Foods

Digital Innovation

Bestway Wholesale

JJ Foodservice

Time Wholesale Services

Customer Development

Ian Cawley, AF Blakemore

Garry Wright, Booker, Edinburgh

Shane Kendrick, Harvest Fine Foods

Best Use of Data & Insight

Bestway Wholesale


Time Wholesale Services

Green Wholesaler

Lomond: The Wholesale Food Co



To book tickets for the event, visit the Gold Medals section of the FWD website. If you can’t make it, there will be live coverage of all the winners on the night on the Wholesale News website and social channels.

Awards FWD Gold Medals shortlist