David Menendez, Mevalco

Mevalco launches retail arm to target consumers

Spanish wholesaler Mevalco is moving into the retail space thanks to the launch of a new consumer service.

The importer is extending its service into the sector following a surge in demand of its private clients since Covid-19 hit in March 2020.

Among Mevalco’s retail range includes cooking and cured meats, artisan cheeses, olives and pickles, olive oil, spices and seafood.

The wholesaler has adapted its packaging to target consumers and is marketing itself as a place for people who are looking for something different.

And Managing Director David Menendez says it’s a natural next step for 2019’s Best Small Wholesaler of the Year at the FWD Gold Medals.

“We know from the growth of our private clients and from our professional customers that there is a growing appetite from consumers for new, innovative, and inspirational ingredients,” said Menendez.

“As the home of exceptional Spanish ingredients, we pride ourselves on the ability to source great food and produce of exceptional quality.

“Spain still preserves much of the traditional uses of land and food production, so it is a win-win for consumers and the artisan producers that we partner with.

“We help these producers to preserve rural communities by finding new markets and buying directly from source which enables us to offer great value to the consumer but also fairly trade with our producers in a sustainable way.

“The retail market is an exciting market to enter, and we are reaching out to independent retailers as well as farm shops across the UK.

“Our new and innovative retail range is unique, highly relevant and represents the very best of Spain, alongside ‘staple’ ingredients across ambient, chilled, fresh and frozen categories.”

The announcement comes as Mevalco celebrates further good news, thanks to the wholesaler’s Olavidia Quesos y Besos has been voted the World’s Best Cheese at the World Cheese Awards.

D2C David Menendez Direct-to-consumer Mevalco retail