Sugro convention, Dubai

You say Dubai, Sugro says hello

A party of 70 guests jetted off to Dubai to take part in Sugro’s first overseas convention in two years.

Partnering with PG Events, the buying group hosted members and suppliers for the event – providing a network trip to discuss the challenges presented by Covid and looking forward to the future.

The successful jaunt across the world was vindication for Sugro’s bold decision to host the event in Dubai to the backdrop of Covid-19 uncertainty.

“A few month ago, it looked a brave decision to run the convention trip to Dubai,” said Managing Director Neil Turton.

“It was achieved with very high standards of Covid-safety and brought the Sugro family together.”

Feedback was positive from the attendees as everyone enjoyed the chance to network in a face-to-face environment.

“This trip has summed up what Sugro is all about; relationships built, memories made, fun and graft combining to make all our businesses stronger in the long run,” said Morris and Son’s Managing Director Andy Needham.

Thanks to everyone who has made these last few days so enjoyable and to the team at Sugro and PG Events for staging a superb comeback event.”

Andy Needham Morris and Son Neil Turton Sugro Sugro UK