Bestway announces Plunkett Foundation campaign sponsorship
Bestway Wholesale has puts its name behind a charity campaign that supports community businesses.
The wholesaler has announced it is the headline sponsor of the Plunkett Foundation’s Christmas fundraising campaign that is gathering donations for community groups.
Founded in 1919, the Plunkett Foundation is a national charity that assists communities across the UK in setting up and running community businesses. This includes community-led shops, where the community has often rallied together to save their village store from permanent closure.
This year’s Christmas campaign will raise funds to help Plunkett in it its vital work in supporting community groups. It will also shine a light on the role community businesses play in tackling loneliness and isolation, feelings which are especially heightened during the holidays when those without friends or family can often feel incredibly lonely.
Plunkett’s members will also be invited to shop at Bestway depots and take advantage of price-led promotions and special offers in line with Bestway’s high profile Christmas campaign, launched earlier in November.
“We are delighted to be sponsoring the Plunkett Foundation’s Christmas fundraising campaign this year” said Bestway Managing Director Dawood Pervez.
“The Foundation’s members are made up of more than 800 community businesses across the UK, over 400 of which are highly valued community retailers — just like our local independent stores — and we fully appreciate the challenges they face.
“As we all know, local retailers are more than just a place to buy essentials, they bring people together and provide much needed social contact.
“We wanted to give these groups the same opportunities as our own independent retailers as they work hard and plough their stores’ profits back into the local communities which they serve. For many, they are a vital lifeline and are an important part of our retail landscape.”Bestway Wholesale charity Christmas Dawood Pervez Plunkett Foundation wholesaler