Nielsen Brandbank deal big benefit for Unitas members
Unitas members will all have free access to Nielsen Brandbank assets thanks to a newly agreed central contract.
The buying group’s deal was effective of 1 January 2022 and allows Unitas members access to good quality and up-to-date images to be used in marketing materials.
Unitas identified this as a key benefit to wholesalers give the growth of digital in the channel.
“I’m pleased that we have been able to negotiate a centrally agreed deal with Nielsen Brandbank, which is another example of our drive to become a much more member-centric organisation,” said Unitas Managing Director John Kinney.
“The sourcing of images is a constant issue for our members when they are developing marketing materials and being able to provide this service for them free of charge is something that we have been working towards.
“A number of our members already use Brandbank, however, many do not and as a result have to access images from a variety of places, hopefully by negotiating this contract centrally, we not only save our members cost, but also time and they are able to access the correct and most up to date images they need.”digital Neilsen Brandbank Unitas