Swizzels confectionery

How wholesalers can cash in at Halloween

Swizzels offers advice on how to make the most of Halloween in depot this autumn

1. Prioritise stocking the right range of sugar confectionery

Halloween is one specific time of year where sugar confectionery plays the biggest role with consumers. Customers will be looking for a variety of products, from single confectionery to variety bags, PMPs and Vegan sweets. Stocking the biggest and best brands will drive a strong rate of sale and therefore profit.

Value-for-money confectionery continues to be a hugely popular choice for shoppers, particularly as financial circumstances have changed post-pandemic.

According to recent research, one in five shoppers are more likely to shop in a particular convenience store if they know it stocks PMPs**, and price marked packs sell 5 times more than non-price marked equivalents**, so it’s also important for wholesalers to stock a range of value products from popular brands to boost sales with retailers.

2. Stock and highlight seasonal ranges

With Halloween comes seasonal ranges of popular sweets. Customers will be on the lookout for any opportunities to stock up on these to fit in with themed parties and trick or treats, so they are sure to be in high demand.

To make it easier to find, wholesalers should also create a section in-depot or online that highlights this range – in a location that its customers will definitely walk-by, e.g. at the front of the depot.

3. Don’t underestimate the importance of displays

Seasonal events are the perfect time to create and produce displays that promote your Halloween offering in a useful way.

category advice confectionery Halloween Swizzels Wholesalers